Skip to main content
McMaster University Menu Search
News
Dr. Tania Ahmad is a sociocultural anthropologist who works for Idea Couture Inc. a strategic innovation and experience design firm.

Anthropologist-as-interlocutor, or Yes, it’s a Real job: Applied anthropology in a business context

Colloquium: Dr. Tania Ahmad, Head of Human Insights, Idea Couture. Her talk entitled Anthropologist-as-interlocutor, or Yes, it’s a Real job: Applied anthropology in a business context. Nov. 21, 2018 from 3:30 to 5 p.m. in L.R. Wilson Hall, room 1003. All Welcome!

Nov 15, 2018

Colloquium: Anthropologist-as-interlocutor, or Yes, it’s a Real job: Applied anthropology in a business context Dr. Tania Ahmad, Head of Human Insights, Idea Couture

November 21, 2018
3:30-5:00 Wilson Building 1003

It was bound to happen eventually: anthropologists’ skills are now recognized as having business value. Anthropologists always knew what we had to say was important. Getting people to listen and work with us was the hard part. Today, corporate cogs in the giant capitalist machine are turning to applied social science research approaches to help them frame problems, learn from people and influence how they design solutions. Why? What do businesses see in anthropology and how are anthropologists brought into these contexts? This talk will
share the perspectives of anthropologists who work at Idea Couture, a Toronto-based global innovation consulting agency, on translating academic training into applied research.


Dr. Ahmad received her PhD in socio-cultural Anthropology from Stanford University in 2009. She was a post-doctoral fellow at University of Toronto and an Assistant Professor of Anthropology at York University prior to joining Idea Couture.